What are the values that drive your work? Do they include a commitment to honesty? A desire to innovate?
What about the companies you are a part of? Do these businesses or organizations stick to a particular set of values and principles? Have these values been communicated, if established at all?
Having a strong set of values can pave the way towards success. Super successful Amazon has and operates by its own set of leadership principles–a set of principles referred to during company decision-making, problem-solving, simple brainstorming, and even hiring.
I have personally had good fortune to work with a number of executives within Amazon, and I can vouch for the fact that they live these principles every day of the week. These leaders set the bar high, then they constantly raise it.